Client: Jo Gracie
Task: WEBSITE DESIGN, REBRAND
Creative direction: L. Pulford (BrightBox Designs)
J. Gracie (Lifestyle Living)
Designer: L. Pulford
Jo Gracie, the Creative Director, decided that ‘Lifestyle Kitchens and Bathrooms’ had become more of a ‘Lifestyle’ choice for interior design, and with rapid expansion moving the company forwards with a wider range of work, she decided that ‘Lifestyle Kitchens and Bathrooms’ needed a name change to reflect this.
‘Lifestyle Living’ embraces the new creative direction of the company and the concept that the interior of your home represents your lifestyle and the way you live.
BrightBox Designs was tasked to design a new logo, a new look website and new stationery.
It was clear that Jo wanted something that combined an approachable, homely feel with a professional finish.
The approach was to use typography which represents the new style, using font combinations to achieve the desired effect.
The use of a handwritten font represents the comfortable, homely feeling – ‘the way people live and love their homes’ – with a combination of a modern font which represents the professional, sleek and trustworthy appearance of the company.
The brief was to modernise the current site using the new logo and creative direction to design and deploy a fully functioning mobile-friendly site.
The redesigned website displays the range of products Lifestyle Living has to offer.
Our input was to produce a website and implement an online portfolio to display completed projects by the Lifestyle team, giving them a powerful tool that enables potential customers/contractors to view the high standards of work.
BrightBox Designs played a major part in producing not only a creative logo, but a website that is easy to navigate and portrays the various services offered by Lifestyle Living. BrightBox Designs listened to our brief and understood exactly what we wanted, resulting in a user-friendly website which is modern and visually appealing.